We're not ashamed to admit it: we're do-gooders. We hug trees. We talk to our plants. We love the planet and want to protect it. But...we also love good food. Like, really love it.
This whole section could end with those 36 words but it goes a bit deeper than that.
We're obsessed with how food and culture develop together, and what we can do to have an impact on both.
Personal philosohpies aside, we looked at the facts about plant-based food production. And the numbers make it clear: animals, especially factory farmed, are hard to justify as part of a modern-day sustainable food system.
Food
Animal
Food
36%
of all calories grown go to food production. aka: an animal
only 12%
of those calories come out the other end as consumable calories for humans
9:1
Chicken is actually the most efficient meat but that ‘efficiency’ still comes at a cost of nine calories in to get one calorie out.
It's simple ROI. Rather than wasting plant calories by feeding them to animals, we reworked those naturally awesome plant ingredients into a tectured, tasty, sustainable food that's just plain better in every way.
Food
Magic
Food
100%
We make the calories we use into the same amount of calories
The project is funded by the European Union – NextGenerationEU
